The Manufacturer Advantage
Gro Group is the most efficient and economical means of covering regional markets throughout North America. Manufacturers who join Gro Group are considered "A" list vendors with our Distributors and become a top focus for over 550 salespeople who service 32,000 retail locations across the United States and Canada. Through two-step distribution, Gro Group Distributors provide you with the ability to move more goods.
Our distributors are North America’s largest lawn &
garden marketing groups for Manufacturers.
Reach thousands of retail accounts through each distributor.
Ensure timely product placement throughout regional markets.
Reduce administrative costs by dealing with a few distributors rather than thousands of retail accounts.
Distributors are the first to spot local and regional trends and are positioned to act quickly on them.
Distributors blanket a region in a timely fashion – introducing new products to independent Retailers in just weeks!
Distributors provide merchandising and advertising programs tailored to regional trends and needs.
Distributors salespeople are trusted advisors who maintain close relationships with customer accounts.
Distributor trade shows draw motivated buyers into a focused selling environment so you can present directly to regional accounts.
Improve regional product placement, pre-season product availability, and in-season inventory management by shipping in volume to distributor's warehouse.
Consolidate early orders to balance production and have product close to market when the season breaks.
Reduce order picking, packing, and freight costs with larger shipments to distributors.
Reduce exposure to slow-pay, no-pay accounts by selling to established distributors.
Merchandise Program Development
The Gro Group Merchandise Team develops programs to benefit our Manufacturers, Distributors, and Retailers.
The Gro Group Merchandise Team collaborates with manufacturers to develop aggressive merchandise programs and promotional opportunities for Distributors. We are committed to developing regionally appropriate merchandise mixes across all lawn & garden categories to help Independent Retailers stay competitive in their markets. Through information exchange, reviewing Merchandise programs for the new season, and discussing prospective manufacturers, we ensure manufacturers can service regional markets efficiently and economically.
Key components of our programs include:
Early Order Programs
Show Specials & Promotional Items
Freights Terms
Special Payment Terms
Product Data Set –
The Product Data Set (PDS) is the electronic means for providing product and pricing information from our Manufacturer Partners to Gro Group Distributors. Used by Gro Group Distributors when buying, shipping, and receiving product, it facilitates distributors' review process, ensuring your company's product line receives full consideration from each Gro Group Distributor.
PDS-User Guide: Contact a member of the Corporate Team for further assistance.
Save Time: If your PDS was verified by Corporate last year, we have your workbook on file.